Sunny South is more than a business, it’s a family-built labor of love. What started as a personal obsession with Hawaiian shirts has grown into a shared mission to create clothing that feels as good as it looks. Every stitch, every print, and every decision reflects our commitment to quality, comfort, and character. We’re hands-on with every detail because we care deeply about what we make, and who we make it for.

We don’t do cookie-cutter prints. Every Sunny South design begins with a pencil, a sketchpad, and a spark of inspiration. Our designs are hand-drawn to capture the spirit of the sunny south with originality and soul. You won’t find these anywhere else, and that’s the point.

We believe in quality over quantity. Our shirts are made in small batches to ensure every detail from the stitching to the fit is just right. It’s how we stay true to our craft, reduce waste, and deliver something that feels as good as it looks. When you wear Sunny South, you’re wearing something rare.

We’re not just here to make shirts we’re here to make a difference. That’s why we’ve pledged 1% of our annual revenue to environmental causes that protect the places we love and the planet we share. It’s our way of giving back, one shirt at a time.